February 10, 2012

H&M - Operation Curvy USA

Bloggers are usually the first to hear about things...new stores, new companies, new collections. There have been faint whispers of an H&M plus size collection coming for months. I'd chatted with the PR firm before the holiday season but at that time they didn't have an exact date.

Fast forward to yesterday, Twitter is a buzz! "OMG there are plus clothes in H&M! Did anyone know?" -  Nope. It was like a mysterious airplane drop that we didn't know was coming. I have really high hopes for this new collection. The previous plus size collection of basic white tee shirts and dark pencil skirts failed because bigger girls want the exact same thing that H&M sells in straight sizes.

Brands, can you hear me? WE WANT THE SAME STUFF. Don't make it harder for yourselves, don't hire an entire new team, design all different stuff. Most of which we won't like. Just. make. the. same. stuff. up. to. size. 24. (28, 32...whatever is needed). Please and thank you. 

I spoke to H&M's pr team this morning who are fantastic because they were totally on top of getting back to me during fashion week, which...I know is cray for them. I got the press release - see below and a few images. So far so good. I do hope it will be growing exponentially soon!

Currently Coveting



  2. I would like to add for those of us above a 24, can we get the size range to go to 28? Just sayin'...not all of us are a 24 and just because we are above a 24 does not mean we don't love fashion or love to look good. Retailers/Designers, we will be forever in your debt.

  3. The H&M plus size line was only available internationally, it wasn't available in any US stores and you couldn't order online and have any of the items shipped to the US. So... just curious about how this is different other than them copying Forever 21 and rebranding their plus size line to a symbol, a "+"? Since the ad references "sizes 44-54", which are not US sizes, makes me think a big fat NOT.

    I totally agree with you -- fat people just want the SAME thing in a bigger size (although I would not say stop at size 24), but also that the clothes need to take into account how proportions change for a larger body. Like, Fashion Bug does this -- they make the same stuff for juniors up to like, a 4 or 5X. And the proportions for the bigger clothes are always a little off. But it TOTALLY makes me appreciate what it is that Fashion Bug does for fat girls, because they can wear the same stuff as their friends, not the "plus size version of ".

    Meh. I won't get excited about H&M+ unless it's actually available in the US AND you can order it online.

    1. It is in the US doll. It's in Manhattan on 34th street and I'm not sure which other stores. They need to do WAY better at letting us know WHERE to find it.

  4. & omg im so going to check them out.

  5. Yet another reason why I need to get to H&M stat. I've never been! But I will soon! :) Thanks for including pics!